Our View

Following Market Trends, Meeting Family Needs

Adapting to Market Changes

Since 2012, when the family stepped back from Changxin Group to found P&E Family Office, we’ve stuck to our core mission: expanding diverse businesses, building intergenerational wealth, securing the family’s future. Though this vision endures, shifting markets and growing family needs have pushed us toward professionalism. P&E Family Trust and the family structure have thus changed notably amid market dynamics and internal needs.

Professionalized Development

Over 28 years, we’ve weathered multiple market cycles. These experiences deepened our market insights and heightened our focus on diverse opportunities. For us, investing isn’t static—strategies shift with optimal risk-return prospects. Continuous learning and market adaptation underpin steady growth and lasting prosperity of family assets.

Careful Screening, Anchoring High-quality Investment Targets

We adopt an operator’s mindset to shape investment strategies, focusing on screening companies and opportunities that meet rigorous standards. Specifically, ideal targets possess the following traits:

Profitability and Pricing Advantages

With substantial operating profits and strong pricing power, they stand out in their markets—boasting competitive edges, profitability, and a leading position.

Riding Trends for Gains

The economic sectors they belong to benefit from structural trends, ensuring investments ride the wave of industry growth and macroeconomic shifts to achieve value appreciation.

Exceptional Management Teams

Guided by an experienced, united, and motivated management team. Strong leadership is key to a company’s success—ensuring investments balance current performance with potential value and growth amid challenges and opportunities.

Sound Financial Health

Generating steady free cash flow and the ability to return capital to shareholders are key metrics of a company’s financial health and long-term sustainability.

Balancing The Present and The Future.

Using this approach, we strive to identify and invest in companies that deliver immediate returns while sustaining growth and value creation for years ahead—laying a solid foundation for investment gains.

Crossing mountains and seas, gathering momentum to plan for the long term.

The Wealth Journey of Changxin Group and P&E Family Office

Since 2012, Changxin Group and its Australian affiliate P&E Family Office have operated across commodities, consumer goods, real estate and global equities. Through strategic partnerships and diversified portfolios, they aim to build intergenerational wealth and foster long-term prosperity for the family and investors.

We continuously innovate in governance, management, reporting, communications, and technical systems to enhance operational efficiency and strengthen transparency and communication with investors. The family office has built an integrated service platform covering fund management, corporate consulting, debt handling, family affairs advisory, accounting & taxation, and digital assets—underscoring its commitment to strategic partnerships.

While not the largest in the industry, we stand out as a pioneer in bridging China-Australia markets. Our edge lies in differentiated strengths: advanced technology adoption, high-tech investment positioning，and expertise in specialized-category international trade—reflecting both innovative dynamism and a forward-looking focus on long-term growth.

Changxin Group and P&E Family Office, together with their partners, have built a robust ecosystem to create unique value and opportunities for family members and investors. Through the release of semi-annual "Company Insights," we aim to share our perspectives and strategies with stakeholders, showcasing our investment philosophy, operational approaches, and market outlook since 2012, as we collectively anticipate a new journey of prosperity.

Peter B.D. Xue
Executive Chairman